Quick summary: White Cloud provides a high quality product, with lots of options, and has dropped its prices to “market” levels. It’s a great choice for those looking for smoothness, rather than a strong throat hit. They’re also introducing lots of new and unique products worth checking out.
White Cloud Electronic Cigarettes used to offer the most expensive products of all those in our e-cigarette reviews. But they’ve now drastically reduced prices to more reasonable levels, making them worth another look. You can tell from using White Cloud that it indeed is a very high-quality product, with a solid feel and smooth draw. They also claim a low product failure rate and the longest-lasting batteries and cartridges. We obviously can’t judge their overall product failure rate, but in our tests their batteries and cartridges did in fact last longer than most of the competition.
White Cloud’s flagship product is the Cirrus, and while they’re manufactured in China, they are hand-assembled, putting them several steps up the ladder from the generic, Chinese-manufactured e-cigs you’ll see from some lesser manufacturers. As you could probably tell, technologically we like this product a lot.
The White Cloud Cirrus uses our preferred two-part design for their products. They also are proud of their so-called “Smooth Draw” cartridges, assembled according to a several specific assembly processes. First, the header coil is placed directly in the center of the cartridge to ensure an even migration of liquid from the nicotine wrap to heating coil. This stops the chance of overheating and burning people’s lips. Second, there is an unobstructed path created by the vapor stack and silicone bell trap. This creates a smoother draw, and eliminates the need for what’s called “prime puffing” – or puffing to trigger the electronics – like you see with some other e-cigs. All of this is to say, the draw is indeed smooth and you don’t “feel the heat” like with many other products.
The one other objection some will have – is a lack of strong throat hit on the inhale (although extra strength and double extra strength, a rarity on the market, are available to increase the kick). We found that we missed the hit, but one of our other testers found it to be a strong advantage to the White Cloud. It’s truly a matter of personal preference.
As for new products, there are several. First, there’s the “squid” charger that will charge three batteries at the same time, a first on the market and a real plus if you’re on the go a lot. Then there are the “invisi-vapor” cartridges which only emit a very small amount of vapor, ideal if you’re vaping somewhere that it’s frowned upon. There are also new shotgun tips which let you vape three flavors at once, and lighter disposables that have a soft tip.
The White Cloud cartridges come in 19 different flavors (with occasional limited edition flavors added to the list), including Tobacco, Diablo and Apache (a more full-bodied tobacco), Menthol, Vanilla, Espresso, Chocolate, Clove, Strawberry, Snap (mint), Bora Bora (ginger and lime), Lime and Coconut, and Kick (cinnamon). There are six nicotine levels: double extra strength, extra strength, full flavor, lights, ultra-lights (tobacco and menthol) and no nicotine. And with an eye toward glamour and fun, the company has designer Vapor Jackets available for their e-cigs, providing hundreds of different designs and patterns you can put on your e-cigarettes. They fit any size of Cirrus model e-cigs and are also “heat shrunk” so the adhesive will not ruin your battery. They come in packs of seven, with free shipping, for $9.95.
White Cloud may be the best designed e-cigarettes we’ve reviewed. Their efforts to create a smooth draw are obviously quite successful as well. Whether you prefer that smooth draw to a strong throat hit is only something you can decide.
PRICE: Starter kits range from $39.95 to $109.95. (Note: price comparisons are difficult because each company includes different products in their kits.) Use the code “WCKIT15” for a 15% discount on all starter kits. (Note: the availability of discount codes for our visitors has no effect, pro or con, on our reviews.)